By not having any!
Kristine and Nicole discovered the downfalls of Powerpoint when their presentation wouldn't come up, leading the Donald to comment on how bad and choppy their presentation was - ultimately they had to bring in James, from an opposing team, to help. Once it was up, it still did nothing to help what were clearly two overmatched Apprentices.
Always be prepared for Powerpoint to fail - know your presentation backward and forwards. If your slides are that important, just send them the disk - who needs YOU!
They were nervous, repetitive, and downright boring. Amazingly, only Kristine was fired from the group, for using an incorrect phone number on the brochure. Details, details...
Frank and Heidi were also victims of stagefright, with Heidi offering about 15 seconds of what should have been a two-minute intro to their video. Instead, the video (which was truly awful) was immediately shown, followed by the brochure, a literary disaster. People and pictures sell, folks, not endless verbage, particularly light type on a dull, black background. Frank out argued Heidi for the blame, and Heidi was out the door.
James and Stefani however, were on top of their game. After being overly flattering to Trump, they got into the meat of their presentation, offering both a well designed video and solid picture boards with their marketing plan. They both seemed comfortable talking, and didn't take away from their concept.
Ultimately, they were the winners - but not because Trump liked their concept the most. He leaned more towards Kristine and Nicole's idea of "Gold", which was ruined only by their lousy communication skills, inability to tame Powerpoint, and inexcusable use of a wrong phone number.
Do you let your presentation skills get in the way of your product? You may have the greatest bread slicer in history, but if the knife salesman speaks better, he will win in the end.
Monday, April 9, 2007
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